In recent years, business without a social media presence will miss out on millions of potential clients who are currently using social media platforms. Not only have social media tools proved to be effective in digital marketing, but they have also been reliable as one of the fastest customer service relationship tool.
But what exactly makes the social media tools useful? Or what should a website owner look out for in choosing the appropriate social media tool? How also can your business create a competitive advantage over others, using these fantastic digital tools?
Before we answer all these questions, bear in mind that presently, the current expectations of social media users from business owners are still far from being met, and this is the reason why new businesses must double up their efforts to reach the right clients. It is no longer a question of absence of market or delocalization of markets; it is now about targeting and retargeting the right audience to make sales of products and services.
To get the right social media tool that works for what your website is about, you must consider some factors. One of such factors includes the reliability of its customer service response. It is true that the internet and its advantages make the world a smaller place as more businesses now have the privilege of becoming global without necessarily opening a store in every country of the world.
However, reaching the right customer, communicating what you do, responding on time to inquiries, and making a sale take no little consistent effort. If you want to make a purchase using social media, you must find a tool that allows you to respond to your potential clients less than 30 minutes after they contact you. More so, because 42% of all customers that reach website owners expect a response in less than 60 minutes. Imagine what a 30 minutes response rate will do to your business!
Stangro is here with a list of the best social media tools and the unique advantages of your kinds of business or enterprise. Check out our list and how you can also make use of them to boost your sales.